What We Believe

We believe that too many men die of prostate, bowel and testicular cancer because they do not know how to detect the symptoms in the early stages, when treatment would be more effective.

This ignorance is made worse by the prevailing ‘culture of embarrassment’, that discourages men from discussing and resolving problems related to intimate parts of their body.


What We Do

  • Host awareness raising sessions at male oriented events, places of work and leisure, schools/colleges/universities and other public places.

  • Raise the profile of our Charity in general via PR and marketing activities, using our characters. In addition, we may choose to support other Charities related to male cancers for specific campaigns..


How We Are Different

  • We don’t do research as we believe that education is the key in the fight against male cancer.

  • We come to you. We are out travelling the country raising awareness, because we believe that people are more likely to remember a message that they hear ‘live’, than one they read in a leaflet.

  • We are about Cancer, but also about culture. In addition to providing specific information we also aim to reduce the general culture of embarrassment that surrounds men’s attitude towards their own health

  • We are truly nationwide, we are active across the whole country not just in major cities.

  • We raise awareness all year round as we believe this needs to be ongoing rather than confined to short campaigns.


Our Aims

  • To increase awareness of how to detect the symptoms of cancer in the early stages

  • To help build a culture where embarrassment does not prevent men from addressing problems with intimate parts of their bodies.

  • No young men between the ages of 16-35 die of testicular cancer in the UK.

  • Education on the early warning signs of male cancer becomes part of the national school curriculum.

  • This is who we are and look forward to your support to ensure our core values are realised.


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